This isn't a new problem.
In every stadium, at every game, the same scenes play out:
endless lines, fans giving up on buying food and drinks, missed key moments…
And in the end, the simple reality is:
👉 some revenue is never generated. Because fans don’t want to have to choose between watching the game and standing in line.
By 2026, this model will no longer be viable. Expectations have changed, and so have technologies.
Here are 6 practical strategies to transform the customer experience… and, most importantly, maximize revenue.
1. Order from your seat: no more waiting in line
This is probably the biggest game-changer.
Allowing fans to order from their phones, right from the stands, changes everything:
no more hassle, no more wasted time, no more giving up.
Order → instant payment → express pickup or delivery.
Result:
👉 More orders
👉 Less congestion
👉 A significantly smoother experience
2. Speed up checkout with an optimized POS system
Even with a steady flow of business, if collections are slow, everything falls apart.
Good POS software, designed for high-traffic environments, allows you to:
- get paid in seconds
- integrate the products directly
- accept all payment methods (contactless, Apple Pay, Google Pay, cashless, etc.)
The goal is simple:
👉 serve more people in less time
And in a stadium, every second counts.
3. Go get the score from the stands
Why wait for the fans to come…when we can go straight to them?
Equipping sales staff with handheld devices allows them to sell directly from the stands.
Drinks, snacks, merchandise… everything is available without leaving your home.
👉 Less friction
👉 More impulse purchases
👉 Revenue shifting to where the audience is
4. Trigger sales at the right moment (in real time)
A goal.
A thrilling play.
An adrenaline rush.
It’s moments like these that prompt a purchase.
Implementing real-time offers allows you to capitalize on them:
- promotion right after a goal
- happy hour before halftime
- targeted mobile notifications
Simple example:
👉 “Goal scored = 20% off beer for 10 minutes”
That's where a significant portion of the income comes from.
5. Simplify the purchasing process with packs and bundles
At a stadium, no one wants to think too hard.
The simpler the offer, the better it converts.
The bundles work particularly well:
- "Match" menu (drink + snack)
- Family Plan
- Fan package (merchandise + drink)
👉 Faster decision-making
👉 Higher average cart value
👉 Streamlined experience
6. Turn a visitor into a loyal fan
The game only lasts a few hours. But the relationship can last all year long.
With an account-based or cashless system, it becomes possible to:
- centralize payments
- keep up with the trends
- provide personalized offers
- launch loyalty programs
Goal:
👉 Turn a one-time visit into a lasting relationship
The real challenge: no longer being at the mercy of events, but taking the reins
Modernizing payments isn't just about technology.
It is a direct driver of performance.
👉 Less friction = more sales
👉 Faster processing = higher volume
👉 More data = greater activation
Stadiums that are making this shift today aren’t just improving the experience. They’re changing their revenue model.
Who we are
With over 60,000 customers, Easytransac draws on a decade of expertise in a variety of payment solutions (mail-order, e-commerce, local retail, cashless, mobile payment processing, etc.). Pikeat is one of the company’s flagship products.
Easytransac is at the forefront of innovation in the ecosystem of electronic payments and hybrid and cashless solutions that meet the requirements of e-tailers, event professionals and SMEs.
Our platform simplifies transactions and enriches the user experience, thanks to an intuitive interface and real-time tracking, while ensuring security at every payment.
Have a project? Don't wait any longer! Contact our teams HERE
OR
