According to OpinionWay and its e-commerce 2022 study, 1 in 2 consumers have already abandoned an Internet purchase at the point of payment. Among them, 88% have doubts about the security of online payments. So while some fraudulent sites sometimes abuse buyers' credulity, it's possible to guard against these dangers by following a few security tips and exercising vigilance and common sense. Discover 8 tips on how to offer your customers a secure, fast and appropriate payment solution to guarantee their trust and boost your sales.
Ensuring a secure connection for online payments
At the beginning of your site's address bar, you should see the letters "https". The S means that you are using the SSL protocol for secure payment. The "https" is always accompanied by a small padlock to the left of the URL: this is the website's security certificate. Note that the same type of padlock can be found on the sites of online payment institutions.
TLS(Transport Layer Security) incorporates the main features of SSL, while enhancing certain functions to make data exchanges more secure. So don't hesitate to let Internet users know that data exchanges are encrypted using this protocol.
A trusted Internet address
A website with a .fr extension reassures users by clearly stating the French origin of the merchant. It also brings you closer to French customers, who understand that they'll be able to reach you more easily if the need arises. While the vast majority of French people consider .fr to be the most suitable extension for online stores, a .fr URL also offers the possibility of creating professional e-mail addresses for confirming or ordering purchases on the Internet, which will further reassure customers.
Show that your website is up to date
Who doesn't want the guarantee of a site that's always up and running and secure? Displaying the presence of rigorous website maintenance naturally brings added reassurance to customers, who are all too familiar with today's threats. So keep a close eye on your site's security, and let visitors know about it with a certificate, banner or pop-up.
Offering more means of payment
Offering several payment options reassures customers, who may prefer to choose a payment solution such as Pay by Bank or Pay by Link to pay for their Internet purchases. This avoids the need for customers to enter their bank details, a delicate moment in the purchasing process that can cause them to abandon their shopping baskets.
Set up dual authentication
In addition to the introduction of specific payments for marketplaces, the Second Payment Services Directive requiresstrong authentication for web purchases over €30. In addition to entering their password, users must undergo a double check before they can access the site. In most cases, this involves biometric data (fingerprint or facial recognition), or a code sent by e-mail or SMS that must be copied onto the platform. Double authentication allows you to :
- secure online payment transactions;
- reassure customers about the use of their bank details;
- limit the risk of hacking if the password is compromised.
Ensure that customer data is respected and protected
Protecting your customers' personal information has been an obligation since 1978. This has been reinforced in 2018 by the entry into force of the General Regulation for the Protection of Personal Data. As a result, show Internet users that your site meets the requirements of the RGPD and that protecting customer data is one of your priorities.
Combating phishing
This fraudulent technique continues to grow and claim victims around the world. While phishing is one of the most advanced technical cyberattacks, it is entirely possible to take action against it. Start by clearly indicating who your payment service provider (PSP) is on your outbound pages. You can also dedicate a partner page on your website, to present your PSP and thus reassure your customer.
Display clear legal notices
Your potential customers need to access your information as directly as possible, thanks to the clear display of your legal notices. This includes information on the company's registered office, solutions in the event of delivery problems, and return and refund conditions. This is a real guarantee of trust and reliability for the buyer.
As you can see, buying on the Internet has become a must. And to attract this 2.0 clientele, when your products and services are accessible on your website, you need to reassure them by optimizing the security of online payments through various actions.
Who we are
With more than 60,000 customers, Easytransac capitalizes on a decade of expertise in various payment solutions (distance selling, ecommerce, convenience selling, cashless, mobile payment...).
Recently integrated into the HOPPS group and in strategic alliance with InEvents, Easytransac is at the forefront of innovation in the ecosystem of electronic payments and hybrid and cashless solutions that meet the requirements of e-tailers, event professionals and SMEs.
Our platform simplifies transactions and enriches the user experience, thanks to an intuitive interface and real-time tracking, while ensuring security at every payment.