Would you like to make one-off sales via your site ? Are you planning to offer a payment or subscription system that entitles you to bonuses, products or services? With the new Easytransac ecommerce payment button, you benefit from a payment platform adapted to this type of occasional use, as well as to low volumes. It's the ideal way to sell quickly and easily. In this article, we'll take a look at a real-life case study.
What is a payment button on an ecommerce site?
Online store owners have every interest in optimizing the payment experience to make it as unobtrusive as possible.
If visitors add items to their shopping carts, but suddenly give up during the checkout process, it may be because your checkout page hasn't been properly optimized.
A payment button is defined as an easy-to-use solution for merchants wishing to provide their customers with fast, simple payment methods. The principle is simple: when an Internet user clicks on a payment button, they are presented with an online payment form. They can then securely enter the details of their transaction.
A payment button can be used in a variety of ways on web pages, promotional banners, on your Google business listing, or even on social networks. The aim is to make payments secure and as transparent as possible for customers.
Why install a payment button on your ecommerce site?
The integration of payment buttons is poised to revolutionize the world of ecommerce by delivering a new consumer experience to Internet users, for a number of reasons.
Online speed and flexibility
You can't expect all your customers to take the time to create an account when they want to check out. A checkout button implies the ability to ensure fast transactions. With a simple form on which customers are asked to enter their first and last name, e-mail address and bank details, the Easytransac payment solution is sure to boost online sales.
What's more, buyers can make payments from any device, making even the smallest businesses participants in global trade.
Engage users across all channels & enhance the in-store experience
Embracing phygital also enables brands to enhance their in-store experiences. Introducing digital elements into the store can boost customer engagement and increase footfall and sales.
In today's digital age, brands can no longer afford to be simply physical or solely digital. By adopting a phygital strategy, they can offer consumers the best and the choice of the channel they prefer. A subtle alliance of two worlds that enables them to be embraced and engaged across all channels.
The Easytransac payment button generates a QR code for this purpose.
The merchant no longer needs to be present at the time of purchase. A scan of the QR code allows the consumer to pay directly.
The advantages are numerous: less waiting, more sales, more time to advise customers, restock products...
Create a payment button as a sign of trust
An ecommerce payment button is a sign of credibility and professionalism for the merchant offering it. It gives customers a greater sense of trust. When consumers see the ecommerce site's logo throughout the payment process, they are assured that the latest, most secure technology is being used.
Create a secure payment button
The use of a payment button creates a secure transaction procedure in the buyer's mind. This reassures them, and makes them more inclined to complete their purchase. As soon as the transaction is completed, the ecommerce site owner and the customer receive a confirmation e-mail, enabling the rest of the logistical process to be set in motion very quickly. This is very reassuring for the customer.
Note that the 3D Secure procedure prevents any payment errors. This online payment security system is based on a cardholder authentication procedure, to ensure that the cardholder is actually the person making the payment on the Internet.
Discover the Easytransac ecommerce payment button now and boost your sales and revenues on your e-commerce site!
Who we are
With more than 60,000 customers, Easytransac capitalizes on a decade of expertise in various payment solutions (distance selling, ecommerce, convenience selling, cashless, mobile payment...).
Recently integrated into the Gaios Group and in strategic alliance with InEvents, Easytransac is at the forefront of innovation in the ecosystem of electronic payments and hybrid and cashless solutions that meet the requirements of e-tailers, event professionals and SMEs.
Our platform simplifies transactions and enriches the user experience, thanks to an intuitive interface and real-time tracking, while ensuring security at every payment.
.avif){kind=spacer}
