The New Face of Easytransac
Easytransac, innovative leader in payment solutions, announces its rebranding. This move towards modernization reflects its commitment to offering a reassuring yet accessible payment experience, ideal for the e-commerce sector and local shops. The new color palette, dominated by vibrant purple and harmonious gradations, symbolizes the move towards a cashless, flexible and personalized payment era.
Innovation and Commitment : The Easytransac Promise
The choice of purple, synonymous with creativity and innovation, highlights the company's commitment to simplifying transactions over the Internet, in-store or even remotely, while ensuring unrivalled security and flexibility. This rebranding aims to reinforce confidence among its users, encouraging them to adopt Easytransac for their cash collection needs.
"We wanted this new brand image to reflect our dynamism and ability to engage the audience, while communicating in an informative and reassuring way. Clear messaging, emphasizing the ease of use, security and innovation of our payment solutions, is at the heart of our strategy," attests Michael Choisnet, CEO of Easytransac.
A DNA defined by Flexibility, Simplicity and Safety
With over 60,000 customers and teams based in France, Easytransac is committed to supporting its customers' rapid adaptation to competitive markets. Its DNA is based on three fundamental pillars:
Flexibility : As a leading financial player, Easytransac offers innovations that adapt perfectly to its customers and their diverse projects. Whether instantly transforming a smartphone into a payment terminal or integrating technology into billing software, a rich range of digital solutions is on offer.
Simplicity: Convinced that digital tools must be intuitive and respond precisely to customer needs, Easytransac designs its solutions to simplify everyday life. Free transaction options such as 3DSecure, payment in 3 instalments free of charge, deferred payment, SEPA direct debit and NFC are offered to facilitate exchanges.
Security : The protection of data and transactions is paramount. The use of the SSL protocol, the AES-256 algorithm for encryption, and compliance with the PCI DSS standard testify to Easytransac's commitment to maximum banking security. No data is stored on the user's smartphone, ensuring total protection.
A Made in France Brand
Easytransac, an active member of FrenchTech and a key player in the development of the Grand Est and Sud Est regions, illustrates its French roots not only through secure data storage in France, but also through its proximity to customers, who are mainly located in France, facilitating rapid, personalized exchanges with its team. This approach underlines the company's commitment to quality and trust, essential values of the 'Made in France' label.
A Strategic Alliance with InEvents (now Easytransac Services)
The advent of this new visual identity coincides with a strategic moment: the merger between InEvents and Easytransac. This alliance strengthens Easytransac's position as a provider of robust, stable solutions for electronic payments, perfectly suited to the requirements of festivals, sports clubs, campsites, leisure parks and other businesses looking to optimize the cashless payment experience for their public.
Towards a New Era of Partnership
More than just an aesthetic transformation, this change underlines Easytransac's ambition to solidify the bonds of trust and partnership with its customers in the e-commerce and local retail sectors. Easytransac is committed to being more than just a payment platform; it is a key partner in the success of every cashless transaction.
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