Easytransac, a major player in payment solutions in France, announces the official launch of Pikeat, a new-generation Click & Collect solution designed to reduce—or even eliminate—queues at physical points of sale.
Launched after several months of development, Pikeat positions itself as a direct response to the contemporary challenges of fast food, convenience stores, and events : optimizing the customer journey, streamlining service, and increasing the average basket size by reducing friction.
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Background to the launch
In a commercial landscape where customer experience has become a determining factor in brand choice, the Pikeat solution comes at a time when:
- Consumers expect fast, frictionless services that adapt to their lifestyle.
- retailers seek to combine operational efficiency with revenue growth;
- Queues—a source of frustration, order errors, and sometimes abandonment—have become a strategic focus.
Easytransac, with its expertise in hybrid payments (credit card + cashless) and its knowledge of the field, positions Pikeat as a lever for operational transformation.
What Pikeat brings to the table
Unlike a simple pre-order system, Pikeat aims to be:
1. A 100% digital and seamless customer experience
- viewing the menu or catalog from a smartphone,
- order in just a few clicks,
- integrated secure payment,
- Quick pickup at the collection point thanks to a virtual queue system.
The stated goal: to eliminate unnecessary physical waiting, especially during peak hours.
2. A solution designed for retailers
Easytransac highlights several operational advantages for points of sale:
- Reduced queues → improved customer turnover.
- Increased productivity → less pressure on the physical control point.
- Customer data → insight into purchasing behavior (recurring orders, peak times).
- Integration with existing tools → cash register, payments, reporting.
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Expected measurable benefits
According to initial pilot tests conducted prior to this launch:
- Significant reduction in wait times, up to 40% during peak hours.
- Estimated increase in revenue for certain retailers of up to 15% after adoption.
- Improved customer satisfaction
While these figures are encouraging, they still need to be validated on a large scale to confirm their impact on various models (cafés, fast food, local services).
What sets Pikeat apart
While Click & Collect solutions already exist, Pikeat stands out thanks to:
- Its ease of integration into merchants' existing workflows.
- A mobile-first user experience designed for speed.
- The ability to operate in parallel with Easytransac payments, creating a consistent ecosystem for merchants who are already customers.
This consistency may reduce adoption friction, but remains to be measured over the long term.
Conclusion
With Pikeat, Easytransac is taking a new strategic step in the digitization of the point-of-sale shopping experience. More than just a product, it is a response to today's expectations for speed, fluidity, and personalization.
Its real impact will nevertheless depend on widespread adoption, successful integration among retailers, and acceptance by a diverse audience—ranging from users in a hurry to more traditional customers.
This launch raises an important question: could Click & Collect eventually become the norm for all quick in-store transactions? One thing is certain: Pikeat is enriching the debate with a concrete, operational solution that is integrated into the Easytransac ecosystem.
Who we are
With more than 60,000 customers, Easytransac capitalizes on a decade of expertise in various payment solutions (distance selling, ecommerce, convenience selling, cashless, mobile payment...).
Easytransac is at the forefront of innovation in the ecosystem of electronic payments and hybrid and cashless solutions that meet the requirements of e-tailers, event professionals and SMEs.
Our platform simplifies transactions and enriches the user experience, thanks to an intuitive interface and real-time tracking, while ensuring security at every payment.
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