Consumer expectations have evolved faster than payment methods. Today, offering Apple Pay and Google Pay is no longer seen as a "premium" option, but as an expected standard, both in e-commerce and at the point of sale.
For merchants, the question is no longer whether to offer digital wallets, but how to integrate them effectively for frictionless checkout.
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Digital payments: a shift already underway
The data shows a structural shift in online payment habits:
- 2014: 34% of e-commerce payments were digital
- 2024: 66%
- 2030: 79% (projection)
In ten years, digital payments have gone from being an emerging practice to a dominant force. This trajectory creates a naturally favorable environment for digital wallets, which account for a growing share of these flows.
Source: Worldpay – Global Payments Report 2025
Digital wallets: a key issue for merchants
If we focus solely on digital wallets (Apple Pay, Google Pay, etc.), the figures are even more telling for retailers.
In e-commerce
- 22% of payments went through a wallet in 2014
- 53% in 2024
- 65% expected in 2030
👉 Half of all online payments are already made via a wallet today.
Source: Worldpay – Global Payments Report 2025
At the point of sale (POS)
- 3% in 2014
- 32% in 2024
- 45% expected in 2030
Retail outlets are following the same trajectory as e-commerce, albeit with a slight delay. Mobile and contactless payments are directly driving this adoption.
Source: Worldpay – Global Payments Report 2025
Why merchants should accept Apple Pay and Google Pay
1. Mobile has become the primary channel
- 57% of online purchases will be made on mobile devices in 2024.
- 64% expected by 2030
Payment follows usage. A mobile shopping journey requires payment methods designed for mobile, natively integrated, and fast.
Source: Worldpay – Global Payments Report 2025
2. Less friction at checkout
Collecting payments via Apple Pay or Google Pay allows you to:
- eliminate manual entry of card data,
- reduce the number of steps at checkout,
- to streamline the purchasing process, particularly on mobile devices.
For merchants, this translates into fewer abandoned shopping carts and an experience that is more consistent with current practices.
Source: Global Payments – 2026 Commerce & Payment Trends Report
3. Recognized safety standards
Digital wallets are based on:
- tokenization (card data never circulates)
- biometric authentication (fingerprint, facial recognition)
These standards enhance security without complicating the customer experience, which is a key issue for both merchants and consumers.
4. Continue to accept card payments... otherwise
An essential point for merchants:
wallets remain largely linked to existing bank cards.
Apple Pay and Google Pay do not replace card flows, they optimize them.
This allows merchants to adopt these payment methods without disrupting their checkout model.
How to accept payments via Apple Pay and Google Pay as a merchant
To accept payments via Apple Pay and Google Pay, a merchant must:
- have a wallet-compatible payment solution
- offer these payment methods in its e-commerce platform and/or on its terminals
- ensure that activation complies with network standards (Visa, Mastercard)
Payment solutions such as Easytransac make it easy to activate Apple Pay and Google Pay, both online and at the point of sale, while maintaining unified management of payments.
Apple Pay and Google Pay: a standard already in place
The figures are clear:
- Wallets are the most common form of payment in e-commerce.
- they are making rapid progress at the point of sale
- Mobile has become the dominant channel.
For merchants, accepting Apple Pay and Google Pay is no longer a prediction, but a direct response to current practices.
Conclusion: don't wait any longer to adopt the standard
Apple Pay and Google Pay are part of a profound transformation in payments.
They meet concrete expectations: speed, simplicity, and security.
For merchants, adopting digital wallets today simply means staying in line with market standards.
Sources
Who we are
With more than 60,000 customers, Easytransac capitalizes on a decade of expertise in various payment solutions (distance selling, ecommerce, convenience selling, cashless, mobile payment...).
Easytransac is at the forefront of innovation in the ecosystem of electronic payments and hybrid and cashless solutions that meet the requirements of e-tailers, event professionals and SMEs.
Our platform simplifies transactions and enriches the user experience, thanks to an intuitive interface and real-time tracking, while ensuring security at every payment.
Got a project? Don't wait any longer! Contact our teams HERE.
