As well as being a magical time of year, the festive season is crucial for many marketplaces. In 2021, Christmas remote sales reached an all-time high, and this trend is set to continue this year. In this article, discover 10 techniques to boost your e-commerce sales, attract consumers and stand out from the competition this Christmas 2022.
#1 A site in the colors of Christmas
Most consumers make their purchases during the month of December. From street decorations to Christmas TV movies to your flat screen TV, it's impossible to miss out. On your website, your customers and prospects can also expect to find this atmosphere, with visuals reminiscent of December 25 , 2022. You can also change the colors of your site to reflect a more wintry atmosphere. All these best practices will guide your visitors, whose eyes will naturally be drawn to these categories.
#2 A clearly visible selection of Christmas products on your e-commerce site
Consumers are often looking for inspiration to find the perfect gift for their loved ones. To help them in their search, add a " Christmas 2022 " section to your site's main menu, with selections of "low price" products, "for him", "for mom"... You'll be able to boost your online e-commerce sales by highlighting must-have products, while directing visitors to gift ideas that match their needs.
#3 Slideshow visuals to get you in the mood for Christmas 2022
What about integrating, on your home page for example, impactful slideshow visuals reminiscent of the Christmas spirit? These will help to create a store in the Christmas mood, and direct consumers to the product categories you're trying to promote. Remember to change these illustrations regularly, so as to continually surprise and arouse the curiosity of your visitors.
#4 On-time delivery for Christmas
To ensure your deliveries before the big day, always be transparent about your delivery times. Let us know when it's best to place your order, so we can be sure that it will arrive on time. You can also offer two delivery methods:
- The express home delivery method, ideal for the impatient.
- The Click & Collect method, to ensure shorter merchandise delivery times. The principle is simple: customers pick up their orders directly in-store, selecting the nearest outlet and a pick-up time.
#5 Special internet promotions for Christmas 2022
This is your chance to pamper your customers! Flash online sales are most often held in the last two weeks before Christmas. This time restriction on sales is designed to create a sense of urgency, encouraging visitors to act quickly.
For example, you can launch a countdown timer, recall the last days to order and be delivered on time, display the number of products remaining... Some e-tailers also create promotional packs associated with items to increase the average basket size.
#6 A gift-wrapping service on your e-commerce site
To satisfy your customers this Christmas 2022, and boost your e-commerce sales, stand out from the crowd by sending your orders already wrapped using the "Gift wrap" service on your online store.
Particularly appreciated by consumers who don't have the time to do it themselves, by those who prefer to have their gifts delivered directly, or even by those who don't want to spend all day wrapping, the gift-wrapping service satisfies everyone!
#7 Newsletters to promote Christmas offers
This is the perfect time to send your future customers a Christmas marketing email! Newsletters can be used to promote your end-of-year offers, entice your prospects to come and do their Christmas shopping on your e-shop, and advise your customers on their purchases. For example, in your newsletter, you can present the Top 10 skincare gift sets to be sure to please.
#8 Communication on social networks
Social networks are a veritable brand showcase. Consumers follow them to find out about new products, news and promotions. Leveraging this communication channel generates traffic to your merchant site. That's why you need to keep your accounts up to date, and interact with your community as much as possible. Develop special campaigns, organize contests, ask your audience to relay a specific message or hashtag, highlight a selection of gifts...
#9 Preparing for the post-Christmas period by facilitating returns to your e-commerce site
It's very important to take care of after-sales service, not only by facilitating product returns for your customers, but also by being responsive and fast in your refund procedure. Issue return slips automatically and free of charge with the packages you send out. As well as saving time, this will reassure your customers if they want to return a product.
#10 A special Christmas FAQ
Every year, web users ask more or less the same questions, so updating your frequently asked questions (FAQ) helps you answer them all and improve your customer experience. Among the most classic are :
- delivery ;
- opening hours ;
- exchange and return conditions.
To simplify navigation and highlight the most frequently asked questions on your e-commerce site, don't hesitate to use a Digital Assistant shopper who provides personalized answers to your customers' queries.
This Christmas 2022, the French will be starting their Christmas shopping even earlier and will be on the lookout for bargains! To boost your e-commerce sales and your turnover, prepare your website with Easytransac and our specialized advice.
Who we are
With more than 60,000 customers, Easytransac capitalizes on a decade of expertise in various payment solutions (distance selling, ecommerce, convenience selling, cashless, mobile payment...).
Recently integrated into the HOPPS group and in a strategic alliance with InEvents, Easytransac is at the forefront of innovation in the ecosystem of electronic payments and hybrid and cashless solutions that meet the requirements of e-merchants, event professionals and SMEs.
Our platform simplifies transactions and enriches the user experience, thanks to an intuitive interface and real-time tracking, while ensuring security at every payment.
