The payment experience plays an essential role in festival-goer satisfaction. And yet, many have already experienced the frustration of having to activate a paid wristband, recharge it in a hurry between two concerts, and then think about applying for a refund. It's easy on paper, but often feels like a hassle.
In response, a new approach is needed: hybrid cashless, a system that combines direct bankcard payment with rechargeable cashless support (wristband or card). A modern, flexible and inclusive solution, designed to offer the best of both worlds.
🎟️ Cashless only: too often suffered by festival-goers
The 100% cashless system promised to simplify payments... but in reality, it can quickly create bottlenecks:
- Activation fee to obtain a bracelet or card
- Frequent top-ups in case of insufficient balance
- Manual reimbursement after the event
- Obligation to create an account to access your balance
The result: less spontaneity, more frustration. Some festival-goers are even reluctant to consume, or prefer not to engage in the process at all.
💳 Hybrid cashless: a freer system
Hybrid cashless is based on a simple principle: giving festival-goers a choice.
In concrete terms :
- They can pay directly by credit card, just like in any other store, via an Eftpos terminal.
- They can also use a wristband or an NFC card, recharged online, by credit card or in cash on site.
- No compulsory fees, no imposed procedures, no lengthy routes.
👌 A better user experience
Hybrid cashless is designed to ease the burden on festival-goers, not to impose a procedure on them.
- ✅ S moother: CB payment avoids balance-related blockages.
- ✅ Faster: no more waiting at the cashless bank.
- ✅ Freer: everyone chooses what suits them best.
- ✅ More human: no audience is excluded (young people, seniors, tourists...).
📈 And for the organizers?
It's not a compromise, it's a real performance lever:
- 🎯 Increased sales thanks to fluidity
- 💬 Less after-sales service related to refunds or claims
- 🔍 Transactional data available in real time
- 🤝 More positive image: accessible, modern, attentive to the public
🚀 Easy to install
Implementing hybrid cashless is as simple as it is strategic:
- Install Eftpos terminals for direct payment by credit card.
- Offer optional cashless support for those who prefer to pay in advance or in cash.
- Allow online reimbursement only if necessary, without imposing it on everyone.
- Centralize sales in a single back office.
✅ In conclusion
Hybrid cashless is more than just a payment system: it's a lever for customer satisfaction, a way of easing constraints without sacrificing technology.
Adopting this model means :
- Simplifying the festival experience
- Promoting freedom of choice
- Optimize sales while reinforcing brand image
👉 A solution designed for the field, and above all for those who make the festival happen: the festival-goers.
🤝 Easytransac, your event partner
Already active in numerous cultural and sporting events, Easytransac once again confirms its expertise in on-site collection, with reliable solutions that are quick to implement and designed for event professionals .
As a specialist in electronic payment solutions, we support event organizers with :
▸ High-performance VSEs(fixed or mobileAndroid terminals )
▸ An integrated checkout system for unified management
▸ Cashless to digitize cash on site
▸ An access control, accreditation and CRM system
📩 Do you manage an event or concert venue?
Discover how Easytransac can automate and secure your financial flows in 2025! Contact us for a customized demonstration.
