The Google Business profile is a free tool from Google that allows you to promote your business on the famous search engine and Google Maps. Find out what it's really for and how to use it with our checkout solution.
Increased local visibility
The benefits are manifold: on the one hand, better visibility for your company, particularly at local level, of what it does, your opening and closing times, a direct link to your website if you have one, highlighting your strategic services or products, your latest news and, last but not least, user reviews.
This page is also very useful for Internet users. More than 150 million people use Google Maps every day.
An invaluable indicator to guide users to your home, at the right time, in the right place, and to be able to contact you quickly by phone or e-mail.
A significant advantage: you considerably increase your chances of achieving a conversion: a call, a sale, a quote, increased traffic on your site, more visits to your store.
An intermediate alternative to e-commerce sites for small businesses.
Creating and maintaining an e-commerce site requires a budget, development and time.
If you don't yet have a website, this is an excellent alternative for prospects to discover your business and showcase your expertise by publishing photos and videos that will be displayed on the listing. In the blink of an eye, they'll have all the essential information they need, so they can better plan their search.
It's a simple, fun and effective way of setting up a "microsite vitrine" without the need for a developer, and requires very little time.
Features: products, promotional offers and events :
If you happen to be running special offers, sales, private sales... highlight them on your page. The user will be immediately informed even before visiting your site or your points of sale.
Increase your chances of conversion with Easytransac
Use payment links to make it easier for your visitors to make a purchase directly on the site page.
Examples of use cases :
- Mr. H. sells works of art, and uses the Product section to promote and cash in on his paintings directly via his company file. The Easytransac payment links also enable him to offer split or deferred payment methods...
- Mrs B. Florist, wishes to promote dried bouquets. She uses the promotional offers section to redirect her customers directly to the payment links for her bouquets.
- Monsieur. M organizes events with the purchase of admission tickets. He can use the Promote an event section and add his payment link to the button to obtain a deposit for the reservation.
The possibilities are diverse and can also be applied to other sectors: lawyers, doctors, craftsmen, self-employed professionals, crowdfunding, hotels, restaurants, click & collect...
To find out more with the facility sheet
Website functionality: Google lets you create a showcase website (only the domain name costs a few dozen euros). All you have to do is select a theme and choose the interaction buttons. Here again, you can add your own dedicated payment links. For example: Madame J. Sophrologue uses the online quote with deposit and the option to pay her invoice online.
What about Inventory Management?
NB: this is an intermediary solution for small and medium-sized companies wishing to start developing on the Web.
Particular vigilance is required for businesses requiring inventory or service management, as the Google business listing does not offer this functionality. You'll need to keep an eye on your ability to fill orders and deactivate products/services/offers if they run out.
Eventually, it is recommended to use Opensource such as Woocomerce, Prestashop, Drupal or Magento for very sustained online activities requiring inventory management modules and providers. Easytransac has developed Plug&play modules enabling this transition without the need to change financial providers for your online payments.
Opinions: Is it really necessary?
The answer is YES!
Internet users are increasingly relying on the number of reviews, with 80% of consumers consulting them before making a purchasing decision, and over 70% relying on the comments left. The absence of reviews can be interpreted as a lack of credibility in relation to your competitors.
Also bear in mind that if you don't, someone else will, and you won't be in control of the situation, whatever it may be.
The paradox of the happy customer
When a customer is satisfied, they don't have the reflex to share it publicly. By encouraging and responding, you not only show your interest, you also make these positive reviews stand out from the rest, and encourage Internet users to leave their own reviews.
Are negative reviews inevitable?
The answer is No!
You should also respond to negative reviews to show that you take them seriously. But remain courteous, constructive and professional, even when dealing with trolls. If a review is illegitimate or false, you can escalate the problem to Google to have it removed.
Stay positive!
Finally, you have to see the glass as half full. Negative reviews are a good thing for your company, and a real goldmine for understanding your customers' expectations and improving your processes, developing new services or products and becoming more efficient and competitive.
How do you get good reviews?
Don't hesitate to ask your best buyers to leave their opinion on your listing. If you have an RGPD-compliant customer file for your business, start by filtering the best of them (the most loyal) and launching an e-mail or SMS campaign to ask them for their opinion, including a redirection link to your business card.
And with new customers?
Automate a thank-you e-mail following their purchase, for example. Include a redirection link to the site page so they can leave their comments. If you don't hear back after 7 days, consider sending a follow-up e-mail to those who haven't opened or clicked on the link.
If you have a customer area, create a tab or prominent links for them to share their experience.
If you publish regular newsletters. Don't forget to include a section at the bottom of the page inviting them to recommend you.
Other, more traditional methods
- Posters, flyers, leaflets, business cards... anything is a good way to incorporate a message and invite your customers to leave a positive review on Google. A nice tagline, a few words to explain the process, using a QR Code to scan, for example.
- Display the number of reviews in your store and ask for their opinion when preparing their order.
- Offer a voucher in exchange for a review - this is one of the most effective ways of getting lots of feedback.
Do I have to respond to customer reviews? Yes, yes and yes.
It shows that you care about your customers. It's a great way to enhance your image and reputation. They've taken the time to share their impressions, so it's up to you to do the same and give them some attention. This approach integrates evenly.
Who we are
With more than 60,000 customers, Easytransac capitalizes on a decade of expertise in various payment solutions (distance selling, ecommerce, convenience selling, cashless, mobile payment...).
Recently integrated into the HOPPS group and in a strategic alliance with InEvents, Easytransac is at the forefront of innovation in the ecosystem of electronic payments and hybrid and cashless solutions that meet the requirements of e-merchants, event professionals and SMEs.
Our platform simplifies transactions and enriches the user experience, thanks to an intuitive interface and real-time tracking, while ensuring security at every payment.
