Lack of fluidity, interminable queues, inefficiency... Checkout is a point of frustration for many shoppers. And with good reason: 47% of French people think it's unthinkable to wait more than 4 minutes at the checkout. Yet it's crucial for building customer loyalty and boosting store traffic. Find out how to optimize checkouts at your point of sale, using digital payment methods and solutions.
3 best practices for optimizing transactions on your points of sale
1. Minimize queues
In stores, waiting is the leading cause of customer dissatisfaction. The Internet, smartphones and other connected objects are seeking to improve checkout management, and even eliminate waiting lines. By offering a scan-to-purchase solution, your customers can quickly complete their purchases by scanning their items beforehand, while browsing the store.
2. Enable payment from anywhere at the point of sale
Technology now adapts to the cash register! Equipping your sales staff with a touch-sensitive tablet or smartphone linked to a mobile cash register application ensures fast, mobile checkout, with no break in the relationship with the buyer. From product information to payment, your customer has just one point of contact. This fosters customer loyalty and increases traffic at points of sale(POS).
This point-of-sale digitalization system is particularly useful for the catering and sales sectors, as it enables you to remain attentive to your customers while cashing up. All you need is an Internet connection. Simply enter your IP address and access codes.
3. Promote contactless payment
Contactless payment by bankcard is becoming increasingly widespread, especially since the health crisis that hit companies hard. In May 2020, the ceiling was raised to €50, to encourage mass adoption of this payment method in stores.
And for good reason: it's said to enhance the experience of your phygital commerce shoppers. In fact, 30% of consumers say that a contactless device plays a major role in their loyalty to a retailer. Using a limited-amount credit card, a smartphone connected to a banking application, or a digital wallet, contactless payment offers fast, easy checkout.
To take things a step further and optimize cash flow at the point of sale, some chains offer QR Code payment via the customer's smartphone. Customers pay by credit card, and their loyalty accounts are automatically topped up for a seamless shopping experience.
The benefits of a digital cash register for your point of sale
With the ever-increasing demand for performance, traditional cash registers are becoming less and less suitable for managing cash flow. Digital pos systems are the next-generation payment solution, helping you to revitalize your store's business.
Easy checkout
Functional, intuitive and straightforward, the connected cash register can be easily handled by any salesperson. You don't need to be a computer expert, or even a digital native, to quickly master the use of the software. What's more, your employees won't have to undergo any specific, time-consuming training.
Real-time payment tracking
Keep a close eye on your point-of-sale activity, and visualize all banking transactions carried out. In addition to recording your payments for historical purposes, a connected cash register enables you to monitor your store's performance in real time. This is particularly useful if you run several restaurant branches, for example.
Accurate, actionable statistical data
You'll also be able to collect a range of statistics on your point-of-sale takings. This data will enable you to study the structure of your sales, better respond to the expectations of your visitors, adapt your opening hours, but also improve your human resources management. Thanks to the dashboard, you'll have access to a number of key pieces of information to boost your strategy and simplify your management.
Checkout" is always a conflicting stage for shoppers. Optimizing checkouts at your points of sale, by installing a digital cash register, ensures a certain fluidity. You'll also see an increase in traffic, and therefore naturally in your sales.
Who we are
With more than 60,000 customers, Easytransac capitalizes on a decade of expertise in various payment solutions (distance selling, ecommerce, convenience selling, cashless, mobile payment...).
Recently integrated into the HOPPS group and in strategic alliance with InEvents, Easytransac is at the forefront of innovation in the ecosystem of electronic payments and hybrid and cashless solutions that meet the requirements of e-tailers, event professionals and SMEs.
Our platform simplifies transactions and enriches the user experience, thanks to an intuitive interface and real-time tracking, while ensuring security at every payment.
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