The Black Friday 2022 event will take place on November 25, with many sites and retailers offering promotions from the previous Monday during Black Week through to Cyber Monday.
A crucial week for all retailers.
Black Friday & e-Commerce
More and more consumers are taking advantage of online promotions for their Christmas gifts. In 2021, 66% of online shoppers made purchases during these two operations, which they believe offer "more attractive promotions".
When it comes to Christmas gifts, 85% of respondents plan to make their purchases during these promotional days.
So it's essential to prepare your e-shop well in advance of the event.
Here are a few tried-and-tested ways to improve your average basket and reduce churn:
- Highlighting promotions: Clear, legible banners, attractive, high-quality visuals on the home page and your social networks. If you have little knowledge of graphics and page layout, the Canva tool will be of great help.
- Avoid Asterixes and small print (they're rarely read), preferring color codes and clear prices. Transparency and rapid identification of promotions are key to the success of this event.
- Page loading speed. Reduced speed increases churn, which is why it's vital to regularly check page loading.
- Offer promotions at the moment of the visitor's exit intentions. Offer them a more attractive promotion via a pop-up with a personalized code or coupon.
- Flash sales: with a clearly defined and visible duration.
- Cart abandonment reminders: automated e-mails to remind your customers to complete their purchase. Don't hesitate to remind your customers of the promotion's deadline, to make it more exclusive and encourage them to complete their purchase more quickly. Depending on your CMS, you can synchronize your shopping cart abandonment with e-mailing tools such as Mailchimp, SendingBlue or Campaign Monitor...
- Optimizing your store's referencing: this is one of the most important parts of the process, and should be done well in advance of the event.
- Choosing your PSP: choose a payment service provider that offers several varieties of payment methods, such as Easytransac, to give users the choice of their preferred payment methods.
- For larger items or baskets, offer payment in instalments or by bank transfer (PayByBank).
- If you need recurring services, opt for a subscription.
Black Friday & convenience stores
In a store, time spent at the checkout is a decisive factor! The Anglo-Saxon adage "Time is money" takes on its full meaning, and even more so during major promotional campaigns. The desertion of stores during such periods in favor of online stores is a prime illustration of this.
What can be done about it? Think mobile commerce!
Still not widely used in France, mobile payment is the future of payment. Many major retailers now offer their customers the option of scanning their shopping and paying directly via an application. Zero checkouts, zero waiting!
Simple, fast, with no management headaches or additional costs, m-payment is becoming the norm for retailers.
- Offer click and collect with payment link
- Multiply your points of sale at no extra cost with a smartphone payment application.
Reliable and secure, this payment method is a key development in retailing. It blends retail outlets and online shopping habits in a phygital mode that is widely favored by today's consumers.
Take advantage of Black Friday, followed by Cyber Monday, to get a head start and offer this service in your sales outlets with Easytransac.
Who we are
With more than 60,000 customers, Easytransac capitalizes on a decade of expertise in various payment solutions (distance selling, ecommerce, convenience selling, cashless, mobile payment...).
Recently integrated into the HOPPS group and in strategic alliance with InEvents, Easytransac is at the forefront of innovation in the ecosystem of electronic payments and hybrid and cashless solutions that meet the requirements of e-tailers, event professionals and SMEs.
Our platform simplifies transactions and enriches the user experience, thanks to an intuitive interface and real-time tracking, while ensuring security at every payment.
