French Days has become a must-attend event for online shoppers in France.
Held twice a year, in spring and autumn, this promotional period offers French consumers attractive discounts on a wide range of products, from fashion and beauty to electronics and home furnishings. But where do French Days come from, and what economic impact do they have in France?
Origins of French Days
French Days was created in 2018 by a group of six leading French online retailers, namely Boulanger, La Redoute, Cdiscount, Fnac-Darty, Rue du Commerce and Showroomprivé. Inspired by online promotional events such as Black Friday in the USA and Singles' Day in China, this consortium of French retailers decided to create a similar event in France to boost online commerce and encourage consumers to buy from local e-commerce sites.
French Days are generally held over a five-day period, with attractive promotions, special offers and exceptional discounts offered by participating sites. The event aims to stimulate online sales, boost consumer purchasing power and support French companies in the e-commerce sector.
Economic impact of French Days in France
French Days has grown steadily since its inception in 2018. By 2022, the event is estimated to have generated sales of over 1.5 billion euros, with a significant increase in online sales on participants' sites.
Number of participants
The event has attracted more and more participants over the years. In 2022, over 400 e-commerce sites took part in French Days in France, offering a wide range of products and services to consumers.
Conversion rates
The special promotions and discounts offered during French Days generally have a positive impact on the conversion rate of participating e-commerce sites. In 2022, the average conversion rate of participating sites has been estimated at around 4%, which represents a significant increase over the normal period.
Most popular product categories
French Days covers a wide range of products, but some categories are generally more popular than others. Fashion, electronics, beauty products and homeware are among the categories most sought after by consumers at this event.
Since their inception, French Days have enjoyed growing success in France, from both consumer and business perspectives. The event has a significant economic impact on many aspects of the French economy.
Stimulating online consumption
French Days encourage consumers to shop online by offering attractive discounts and promotions. This encourages consumers to make purchases they might otherwise have put off, stimulating consumption and generating revenue for participating companies.
Supporting local businesses
French Days showcase French online retailers and encourage consumers to buy from local e-commerce sites rather than foreign ones. This helps support the local economy and preserve jobs in France.
Boost online sales
French Days are an opportunity for online retailers to generate additional sales and increase their turnover. Special promotions and exclusive offers encourage consumers to make impulse purchases and increase their shopping baskets, which can have a positive impact on company revenues.
Fostering innovation and competition
French Days are also a way for companies to stand out with exclusive offers, innovate and compete with their rivals. This can stimulate creativity and competitiveness in France's e-commerce sector, which can benefit the economy in the long term.
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