M-commerce, or mobile commerce, refers to the buying and selling of goods and services via wireless devices such as smartphones and tablets. This type of commerce uses wireless technologies to facilitate online transactions, and has become an important extension of e-commerce, adapted to the mobile age.
There are now more mobile connections than people in the world. This makes cell phones the undisputed preferred sales channel for consumers. By 2025, m-commerce sales are expected to more than double, reaching $728.28 billion and accounting for 44.2% of online sales. Discover the main trends in mobile commerce in 2023.
What's the difference between e-commerce and m-commerce?
E-commerce covers all commercial transactions carried out over the Internet. In other words, this business practice is characterized by all forms of buying and selling products and services online.
M-commerce, on the other hand, is just a subset of e-commerce, describing buying or selling via mobile devices (smartphones, tablets, etc.). Since needs differ depending on the purchasing process, sellers need to adapt to offer the best possible experience to the buyer.
What are the advantages of m-commerce?
With m-commerce on the rise, it's in every company's interest to offer their customers an excellent consumer experience in order to multiply sales. Here are the major benefits that mobile commerce can bring to your organization.
Greater mobility
As the name implies, mobile commerce means making a purchase directly on your smartphone, without any physical, material or time constraints. Consumers can now combine mobility and purchasing, making the cell phone an indispensable new conversion tool.
Improving the customer experience
Adopting m-commerce tools can also be an excellent way of developing and/or enhancing the customer experience. With push notifications, targeted offers and even mobile email, mobile marketing allows for real personalization of offers and customer relations.
Enhanced safety
M-commerce transactions, carried out on cell phones, have the ability to exploit device identification as a second layer of security. The latest smartphones also make use of biometric technologies, such as facial recognition and iris scanning. These technologies provide real security for users.
Stronger omnichannel integrations
Smart mobile devices have succeeded in coupling the physical and digital worlds. Through services such as digital flyers, video streaming, mobile payments and augmented reality, smartphones are breaking down all barriers! To implement an omnichannel strategy, it is therefore essential to start with an approach focused on the mobile experience.
Location functions
M-commerce specializes in using customer data to improve service and, ultimately, maximize sales. In the final stages of the purchasing process, geolocation technology and programmatic advertising accompany retailers in their interaction with customers, increasing the likelihood of purchase.
7 m-commerce trends to watch in 2023
Mobile commerce continues to gain momentum, and at a steady pace. To stay ahead of the curve, companies need to stay at the forefront of innovation by keeping a close eye on new trends.
Ultra-responsive sites
Responsive design is based on techniques for designing the interface of a website so that each page automatically adapts to the size and resolution of the screen being viewed. It's worth noting that the majority of sites designed today, particularly e-commerce sites, incorporate responsive design natively.
Social commerce
With more and more Internet users using mobile devices (smartphones and tablets) to access social networks, the link between social commerce and m-commerce is becoming ever closer. Social commerce is about using social networks to sell. This involves everything from sharing information on promotional offers to creative product presentation.
The one-click payment button
In the busy world of mobile commerce, the one-click payment button is indispensable. Often on the move, consumers are looking for a quick and easy way to purchase products without having to fill in lengthy forms or search for their bank card. One-click ordering is becoming the right solution for 2023.
Mobile applications dedicated to retail
Today's smartphone owners swear by downloading mobile applications. Companies need to recognize this and deliver ergonomic, user-friendly solutions. An m-commerce application enables continuous, optimized interaction with consumers, thanks in particular to the presence of icons on the screen or the use of push notifications.
Chatbots on mobile
Chatbots are particularly interesting, as they offer consumers the possibility of obtaining the information they need almost instantaneously. Studies have also shown that these conversational agents have a positive impact on m-commerce, with conversion rates of up to 20%.
The omnichannel strategy
Omnichannel sales offer a number of advantages for m-commerce and e-commerce in general. Indeed, it enables e-tailers to reach a wider customer base.
As more and more consumers shop online using their smartphones, it's important for businesses to have a mobile presence. What's more, an omnichannel strategy makes it easier for customers to find what they're looking for, whether in-store or on a website.
Voice search
Voice search is becoming one of the most popular ways of interacting with a cell phone. Every month, more than a billion voice searches are performed. This trend is set to continue, as more and more Internet users become comfortable with this practice when searching for information.
By 2023, an estimated 8% of sales transactions will take place via a mobile device. This number is expected to exceed 10% by 2025. So it's time to optimize your business with Easytransac!
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