The unprecedented health crisis that the physical world has recently experienced has accentuated a phenomenon that was beginning to be confirmed in the past: the use of e-commerce. The introduction of click-and-collect services in local shops has effectively helped to maintain business and change the buying habits of the French.
In fact, 58% of them say they know about and use in-store mobile payment, one of the essential tools of phygital commerce!
Forecasts demonstrate consumer enthusiasm for this new payment method, and ensure that the size of the global mobile payment market is set to reach $8.94 trillion by 2027.
The benefits of mobile payment for your business
Mobile payment is a tool with many advantages, both for the customer and for the phygital store offering it. Convenient, it saves customers a considerable amount of time, and represents an important source of data and increased sales volume for retailers.
Benefits for the consumer
Mobile payment enables consumers to pay for their purchases using their preferred means of payment. Customers no longer have to wait or pass through the checkout to finalize their purchase, and can, for example, pay remotely via a payment link or a Qr code sent to them. These payment methods considerably reduce in-store waiting times, leaving sales staff free to focus on their role as advisors and speeding up the sales process.
Benefits for retailers
The availability of this new method of payment is doubly advantageous for retailers. It offers customers an additional service and modernizes the brand image of their phygital business. In this way, the entrepreneur enhances thecustomer experience and improves the attractiveness of his business.
The time and fluidity saved when the customer passes through the checkout is not negligible either. No more searching for change, pulling out ID or entering a code to validate payment!
The final advantage is the flexibility available to retailers thanks to mobile applications such as Easytransac. Their smartphone or tablet becomes a point of sale they can use anywhere, anytime. The simplification of procedures and ease of payment are also real and immediate.
Turn your cell phone into a payment terminal
Merchants who want to offer their customers the benefits of mobile payment can choose between two solutions: electronic payment terminals (EPTs) and mobile payment terminals (MTPs). electronic payment terminals (and mobile points of sale (mPOS). Find out more!
The best-known solution: the VSE integrated into a digital kiosk
To offer mobile payment via a kiosk in your business, you need a payment terminal. Conventional POS terminals are fixed solutions, generally used at digital kiosks for on-site ordering. Example: McDonald's.
The downside of this solution is that these payment terminals are not portable and are expensive to set up (purchase or leasing of terminals and rental of Eftpos terminals). What's more, the only payment method offered is generally the credit card. This can pose a problem for certain purchases.
Focus on mPOS
The acronym mPOS stands for " Mobile Point of Sale ". This mobile payment terminal resembles a conventional POS device, but it's the Professional's smartphone or tablet. Once these devices have downloaded a mobile payment application, such as Easytransac, they become genuine POS tools.
You can cash in anywhere, with very little equipment. (Your smartphone! So there's no rental charge, a free application, a tracking table, integrated catalogs, ticket dematerialization, various payment options...).
Mobile checkout is now a must-have for phygital commerce. The application can be installed in just a few clicks, and offers numerous advantages for physical stores. There's something for everyone. Professionals can offer a wide range of payment methods to suit their customers' preferences. Source : OpinionWay survey - 2022
Who we are
With more than 60,000 customers, Easytransac capitalizes on a decade of expertise in various payment solutions (distance selling, ecommerce, convenience selling, cashless, mobile payment...).
Recently integrated into the HOPPS group and in strategic alliance with InEvents, Easytransac is at the forefront of innovation in the ecosystem of electronic payments and hybrid and cashless solutions that meet the requirements of e-tailers, event professionals and SMEs.
Our platform simplifies transactions and enriches the user experience, thanks to an intuitive interface and real-time tracking, while ensuring security at every payment.