Thanks to technological advances and the advent of conversational assistants, voice-commerce, via voice search, is gaining ground in the e-commerce sector. Although the practice is still not widely used, it is proving to be a revolutionary solution that optimizes voice commerce and boosts your online sales. Here's how it works.
What is an online voice search sale?
Years ago, no one would have imagined searching via a screen and keyboard, but today it's a reality. The same applies to voice search. As its name suggests, this artificial intelligence-based technology enables Internet users to carry out a web search using the power of their voice alone, without the need for a keyboard.
Online shopping by voice search enables you to search for products, place orders or buy from an online sales platform. This approach offers a new way of operating and researching on the web. It's an additional sales lever in the e-commerce world.
What role does voice search play in the online sales ecosystem?
In an omnichannel context, there are two ways to carry out a search: text and voice channels. Far from being in competition with each other, these modes of expression do not meet the same needs, and are in fact complementary. Voice frees up the user's speech and enriches the question. As for the answer, it can be given visually on a screen, or by a succinct and precise voice response, depending on the context.
Today, more than 20% of search engine searches are carried out using voice commands. This booming market now ranks among the top 5 online sales channels in France. And with good reason: it's finally making its way into the consumer's purchasing journey, and is becoming a permanent part of the marketing strategy of major e-commerce sites.
How can voice search boost your online sales?
Thanks to the latest voice-assisted home devices, such as Amazon Echo and Google Home, consumers are increasingly practicing voice search on search engines. In addition to providing Internet users with an exceptional customer experience, voice recognition helps drive traffic to a company's website, and makes it more competitive. Find out more about the main reasons forusing voice search in your marketing strategy.
Shopping experience and voice payment: optimized customer satisfaction
Voice commerce offers significant added value to the user experience. Indeed, it enables customers to buy online while carrying out various tasks. More than 4 out of 5 Internet users are already convinced by the use of voice search in all activities relating, on a one-off or recurring basis, to the shopping experience.
With this level of satisfaction, companies and brands that succeed in delivering a voice shopping experience that lives up to customers' expectations have a lasting impact on their behavior, and benefit from a higher rate of engagement. As a result, we see a certain recurrence of online sales, an increase in purchase amounts, and recommendations to friends and family.
Voice commerce: even greater purchasing speed
A search engine results page opens in an average of 4.6 seconds for voice searches. That's over 50% faster than the average loading time of all web pages. While it has long been recognized that optimizing site speed is an important factor in customer satisfaction, this is particularly true in the e-commerce sector, where site speed is a key factor in the purchasing decision.
With voice commerce, a customer no longer needs to log in or enter personal data in the e-shop to purchase a product. The result: precious time saved.
Personalizing shopping experiences with voice commerce
Because conversational commerce is so easy to use, people interact more naturally with their devices. Devices can then gather more information from their owners, and use it to personalize their customer experience.
Companies that collect data on their customers' behavior, preferences and history often develop powerful products and marketing strategies to outperform the competition, while seducing their customers with every purchase.
24-hour availability with voice technology
Internet users can make their purchases via voice commerce at any time of day, just as they would in any online store. Voice search also enables them to do so more simply and quickly, without entering into a lengthy browsing and purchasing process.
As you can see, voice search, and more generally voice commerce, may still be in its infancy, but it has the potential to be a highly effective online sales method. It's a new channel for selling online, and you need to start learning the techniques and strategies right away!
Who we are
With more than 60,000 customers, Easytransac capitalizes on a decade of expertise in various payment solutions (distance selling, ecommerce, convenience selling, cashless, mobile payment...).
Recently integrated into the HOPPS group and in strategic alliance with InEvents, Easytransac is at the forefront of innovation in the ecosystem of electronic payments and hybrid and cashless solutions that meet the requirements of e-tailers, event professionals and SMEs.
Our platform simplifies transactions and enriches the user experience, thanks to an intuitive interface and real-time tracking, while ensuring security at every payment.
