Phygital: what does it mean?

"Phygital" is a neologism that combines the words"physical" and "digital". It refers to a business strategy or user experience that integrates both physical elements and digital components.

In the retail context, for example, phygital involves the integration of traditional physical store sales channels with digital technologies such as mobile apps, interactive kiosks, or QR codes. This can enable consumers to have a more immersive and connected experience, offering them options such as online ordering with in-store pick-up, augmented reality for trying on products, or contactless payment solutions.

In short, phygital represents the intersection between the physical and digital worlds, offering a more complete and enriched user experience.

This term designates a physical point of sale that includes a full digital customer experience. Phygital is part of an omnichannel marketing strategy. It differs from digital by the terminal the buyer uses.

The idea is simple: digitalize the in-store experience, and at the same time humanize the online experience.

An example of phygital functionality: ship-from-store AND return-to-store. In other words, when a customer buys a product that is not sold in the physical store where it is located, but the customer has seen it online and wants to find it in the store.

Discover our QR code functionality in the e-commerce checkout button and embark on the Phygitale experience.